Who Are Optima?

Your Warehouse Management People

Since 2001 we’ve been nestled in Stafford UK, crafting an exceptional warehouse management system (WMS) that will make your life easier. We're all about forming long-term relationships built on trust. Many of our original customers are still with us today, which says a lot about our commitment to keeping you happy.

Our Team

At Optima, we have a diverse and talented team that makes everything possible:

Software
Developers

Crafting and Fine Tuning our WMS to meet your needs.

Project
Managers

Ensuring smooth implementation and integration of our solutions.

Support
Team

Always on hand to provide assistance and resolve any issues.

Sales
Consultants

Helping you find the perfect solution to enhance your operations.

Amy Appleby
Amy Appleby
Project Manager
Dave Appleby
Dave Appleby
Software Development Manager
Kim Bailey
Kim Bailey
Sales Co-ordinator
Neil Bennett
Neil Bennett
Sales Director
Charlie Clapham
Charlie Clapham
Support Analyst
Chris Connor
Chris Connor
Test Analyst
Ashley Dempster
Ashley Dempster
Senior Support Analyst
Nathan Eardley
Nathan Eardley
Support/Helpdesk Manager
Tobi Fadokun
Tobi Fadokun
IT Infrastructure
Rick Hart
Rick Hart
Test Analyst
Sydney Larkin
Sydney Larkin
Project Co-ordinator
Ryan Poole
Ryan Poole
Software Developer
Chris Roberts
Chris Roberts
Managing Director
Ruby Roberts
Ruby Roberts
Administrator
Brad Tombs
Brad Tombs
IT Infrastructure
Jae Wood
Jae Wood
Support Analyst

A Genuine Partnership.

We don’t just sell software; we partner with you to understand your unique needs and tailor our solution to fit right into your operations. Whether you're a small startup, a large e-commerce operation, or a manufacturer, we’ve got you covered.

Our Clients Choose us because...

...we're innovative.

We're always willing pushing the boundaries to meet the unique needs of your business. Reactive and flexible, we're ready to develop a solution that fits you perfectly now and in future.

...we're reliable.

You can count on us day in and day out to keep your operation running smoothly and efficiently. We're always on hand to give you direct help.

...we're real humans.

Whatever your problem, need or question, we're always here to talk to you as real people. No chat bots, no call centres, just a friendly team of experts ready to help

Community Spirit

Proud Sponsors

Eccleshall RUFC is a local village rugby club, with a strong ethos around community and inclusivity for people of all ages, from Pre School all the way to Veterans. Optima Have been a proud sponsor of the club for many years and focus specifically on helping provide playing kits enabling the Junior section to play fixtures in club colours, taking the cost away from the parents. Optima feel the ethos of 'Kids First Rugby' teaches young people valuable lessons based around Team Work, Respect for others, Enjoyment being with friends, Discipline and Sportsmanship, giving them the tools to help them navigate growing up and becoming adults.

Helping our local Schools

During the pandemic in 2020, Sir Graham Balfour High School, Stafford put out an appeal for laptops to help families by giving them the resources to access online lessons and additional resources during Homeschooling. After donating all of Optima Warehouse Solutions surplus to requirements equipment, we worked with Eccleshall RUFC to set up the local appeal 'Laptops for School Kids'. We promoted the campaign using social media and after many socially distanced collections we managed to collect enough devices for the school to provide one to each family in need, an achievement we are very proud of.

Helping make a difference abroad

Since 2002 our local High School has been raising money to fund a primary school in Chi Phat, Koh Kong Province, Cambodia. The School is committed to providing every pupil with exercise books and stationary as well as teaching resources, classroom furniture, sports and playground equipment along with paying for the Cambodia School to have electricity. Every two years a team of 6 Form students travel to Cambodia for a life changing experience, spending time in the community with the children and visiting the school to teach a range of lessons that they themselves have created. In 2024 Optima helped by sponsoring the 6 form students to go on the trip and this is something we have committed to continuing in the future.

Community Spirit

Proud Sponsors

Eccleshall RUFC is a local village rugby club, with a strong ethos around community and inclusivity for people of all ages, from Pre School all the way to Veterans. Optima Have been a proud sponsor of the club for many years and focus specifically on helping provide playing kits enabling the Junior section to play fixtures in club colours, taking the cost away from the parents. Optima feel the ethos of 'Kids First Rugby' teaches young people valuable lessons based around Team Work, Respect for others, Enjoyment being with friends, Discipline and Sportsmanship, giving them the tools to help them navigate growing up and becoming adults.

Helping our local Schools

During the pandemic in 2020, Sir Graham Balfour High School, Stafford put out an appeal for laptops to help families by giving them the resources to access online lessons and additional resources during Homeschooling. After donating all of Optima Warehouse Solutions surplus to requirements equipment, we worked with Eccleshall RUFC to set up the local appeal 'Laptops for School Kids'. We promoted the campaign using social media and after many socially distanced collections we managed to collect enough devices for the school to provide one to each family in need, an achievement we are very proud of.

Helping make a difference abroad

Since 2002 our local High School has been raising money to fund a primary school in Chi Phat, Koh Kong Province, Cambodia. The School is committed to providing every pupil with exercise books and stationary as well as teaching resources, classroom furniture, sports and playground equipment along with paying for the Cambodia School to have electricity. Every two years a team of 6 Form students travel to Cambodia for a life changing experience, spending time in the community with the children and visiting the school to teach a range of lessons that they themselves have created. In 2024 Optima helped by sponsoring the 6 form students to go on the trip and this is something we have committed to continuing in the future.

Ready to take control of your warehouse?

Contact us today to chat with our friendly team and explore a demo showcasing how Optima can transform your business.

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